Manduka | State of Becoming Campaign

A campaign built around the idea of evolution and embracing the journey of transformation.

I developed the concept and messaging, established the visual direction, and led the creative execution across brand channels. From creative direction to styling to set design, I led the campaign from first idea to final image.

MY ROLE

Creative Concept / Messaging / Creative Direction / Art Direction / Location Scouting, Casting, Wardrobe & Set Direction Lead

TEAM: Marketing Lead, Pamela Levine / In House Creative Director, Erika Shaw Nesbeth / Photographer, Mark McInnis (on location) / Photographer, Renee Wymer (product) / Videographer, Matt Kleiner / Lighting Technician, Cory Hackbarth / Photo Assistant, Liam Pickhardt / Prop Stylist, Hannah Lewis